"There's something fundamentally missing so far. We have seen a race towards rescue, but what we are not seeing is the argument around reframing. We need a new value proposition for culture and new articulation of economic value of culture towards something that more effectively knits together the intrinsic value of culture and things that build more balanced, fair and sustainable economy," says Tom Fleming (UK) expert with global reach on the creative economy, cultural policy and creative cities and regions in the Episode 8 of Culture and Creativity in Times of Crisis series. Interviewed by Ragnar Siil.