"Digital tools are developing all the time, but people still have the need to be with people. Culture is essentially a people business," says Silja Suntola (Development Manager, Creative Industries Research Unit at Xamk). "Creative businesses are built on personal passion and that will never go away," adds Outi Raatikainen (CEO of Pink Eminence). In the Episode 7 of Culture and Creativity in Times of Crisis, we talk about digital transformation, future of live performing industries, innovation and interdisciplinary approach, and how to overcome the skills gap. Interviewed by Ragnar Siil of Creativity Lab.