"Reminding how important culture and arts are ties in very much with education. You don't need to explain to a young child how important it is to draw or express yourself physically or to sing and move, those things that children feel instinctively. You only need to open your eyes to observe the youngsters to see that obviously the cultural aspect of our lives is something deeply important to us as humans," says Nikky Smedley (UK) an actress, dancer, choreographer, director, producer and author, best known for hew role as Laa Laa in the Teletubbies in the Episode 9 of Culture and Creativity in Times of Crisis series. Interviewed by Ragnar Siil of Creativity Lab.

"There's something fundamentally missing so far. We have seen a race towards rescue, but what we are not seeing is the argument around reframing. We need a new value proposition for culture and new articulation of economic value of culture towards something that more effectively knits together the intrinsic value of culture and things that build more balanced, fair and sustainable economy," says Tom Fleming (UK) expert with global reach on the creative economy, cultural policy and creative cities and regions in the Episode 8 of Culture and Creativity in Times of Crisis series. Interviewed by Ragnar Siil. 

"Digital tools are developing all the time, but people still have the need to be with people. Culture is essentially a people business," says Silja Suntola (Development Manager, Creative Industries Research Unit at Xamk). "Creative businesses are built on personal passion and that will never go away," adds Outi Raatikainen (CEO of Pink Eminence). In the Episode 7 of Culture and Creativity in Times of Crisis, we talk about digital transformation, future of live performing industries, innovation and interdisciplinary approach, and how to overcome the skills gap. Interviewed by Ragnar Siil of Creativity Lab.

"There is so much uncertainty and confusion because of the crisis, so what I would ask the cultural policy makers to do is to really stay in touch with the people you are responsible for. Tell them as soon as you know what is going to happen and give them the first hand information," says Paul Stepan (Austria), Head of the Institute for Cultural and Media Economics, consultant and researcher on cultural and creative industries, in Episode 6 of Culture and Creativity in Times of Crisis.

"Cultural and creative sectors have an immense value, which is not so visible. It is very important to make it visible now. The amount of grants and subsidies will probably not grow, therefore we need to find new ways of supporting them," says Joost Heinsius (The Netherlands), researcher and expert, and founder of Values of Culture & Creativity in the Episode 5 of Culture and Creativity in Times of Crisis by the Cultural Policy Designers Network.